Innovation Services

Process of ideasInnovation is the process of generating ideas for a specific problem or need and translating this invention into a product or service, therefor, creating value for its users. The solution must satisfy a specific, unmet or latent consumer need. Innovation includes the conversion of ideas into useful products.

My innovation process, developed over the past years, consists of three major steps:

1- Problem Statement

Analyse the basic challenge to determine the real underlying root problem. Generate the true ‘Design Brief’.

2- Idea GenerationM

Deploy various creativity techniques to generate a shortlist of relevant solutions.

3- Concept Development

Work the top idea(s) into practical concepts/solutions that fulfill the original briefing of the problem.

The important next step is to perform a limited market test with the suggested solution in order to fine-tune it.