Innovation is the process of generating ideas for a specific problem or need and translating this invention into a product or service, therefor, creating value for its users. The solution must satisfy a specific, unmet or latent consumer need. Innovation includes the conversion of ideas into useful products.
My innovation process, developed over the past years, consists of three major steps:
1- Problem Statement
Analyse the basic challenge to determine the real underlying root problem. Generate the true ‘Design Brief’.
2- Idea GenerationM
Deploy various creativity techniques to generate a shortlist of relevant solutions.
3- Concept Development
Work the top idea(s) into practical concepts/solutions that fulfill the original briefing of the problem.
The important next step is to perform a limited market test with the suggested solution in order to fine-tune it.